Nickel Design

I am all about the Brand. Getting it right for you and your business. Stripping away what doesn’t matter and communicating in plain English what’s important.

You will hear me say ‘you don’t own your brand!’

What does that mean? “Your brand is not your logo! It’s not about the blue or the red or the graphics. It’s how people feel about you and your business. Good, bad, or indifferent. It even starts when you’re on a Zoom meeting. How you look, what you say, how you communicate: these are all determinants of how people will react, and you hope, why they will choose you!”

And it’s the same for Nike, McDonald’s or Viking Direct!

Oh, where does the logo fit in? Well, that’s the ‘graphic reminder’ of your brand. And yes, it’s really important too.

I have been living and breathing design and branding for many years and have worked with some impressive ‘big brands’ too, including Texaco, Tie Rack, Links of London, Kanebo International, De Vere Hotels, Pork Farm Bowyers and charities; Beating Bowel Cancer, Battersea Dogs Home, GDBA and WRVS.

You’ll see lots of my work when you’re zipping along the motorways. On WPGroup vehicles fuelling the South West, the shelves of lubricant retail outlets, in service centres throughout the UK and Ireland, or on the forecourts of Texaco fuelling stations.

Now I’m using my extensive knowledge to help and educate companies on ‘how to build strong brands with strategy’. Would you benefit from a Brand Impact Review?