a 2-part virtual live workshop to help you
Sept 21th + Sept 28th, 12pm-2pm UK
Get clear on your service offerings, shared values, and niche.
Create a positioning statement that will help attract the right clients to your business
“The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.”
― Al Reis, Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Imagine you have a business that produces delicious small chocolate cakes.
Where would you sell them? Who would you sell them to?
Well, you have plenty of options. Let’s look at two.
- You could sell “Wholesome Breakfast Muffins” to a rushed crowd, desperate to grab something yummy on the way to the office
- You could sell “Chocolate Delight Explosions” for weddings or luxury restaurants looking to tempt their guests with an unforgettable dessert
In both cases, the product is the same but …
The target audience is different. The packaging is different. The pricing is different.
In fact, you’re looking at two entirely different business models.
There is no right or wrong way to sell chocolate cakes but it’s easy to see how the decision impacts what kind of business you create.
What Kind of Business do YOU Want to Create?
It is estimated that there are now over 370,000 coaches and consultants, and we’re only talking about the ones registered before the pandemic. Goodness knows how many have left corporate and re-trained with a coaching certificate trying to establish themselves since?
Yet the coaching industry is growing and is estimated to be worth over a $ billion. This means there is definitely room for YOU.
However, with so many registered and unregistered coaches and consultants you have to position your expertise and skill set well or risk becoming one of the many who want to coach but can’t seem to sell the idea of coaching to those who most need it.
This is true if you are starting out or if you have already been coaching successfully but want to change your niche or advance your opportunities.
Part of the problem is coaching and marketing courses that over-promise new and struggling coaches that they can scale even if they have no clients or track record.
An unexpected cost of this is a massive loss of confidence which impacts how you communicate the value of working with you. Before you know it, you are questioning your ability or buying something to fix the frustration.
A vicious cycle.
Are you ready to break it?