If you’ve researched anything to do with SEO, you’ll know that keywords are an important thing that you should be paying attending to. But, without a strategy, choosing the right keywords for your website is pure guesswork!
Keywords have always been an important part of any SEO strategy, but which keywords should you choose? Where do you put them? How do you compete with other websites?
Before we delve into the complexities of long tail keywords, let’s explore keywords more generally first. Remember… not all keywords are equal!
First, Google doesn’t rank websites. It crawls, indexes and ranks each individual page within your website.
Each page has its own value and will rank for different keywords. Generally, your website’s home page is optimised for your company/brand name, but what about those people who don’t get know you? How do you reach them if they’ve never heard of you?