What’s the story behind your logo?
There should be a story behind a logo in my opinion. It is the face of your branding. The logo has a key role of revealing your identity. Logo’s have believe it or not been around for 100’s of years. Cowboys in old western times branded cattle? They did it to mark ownership. Your logo should do the same thing for your business. however I don’t recommend the pain of branding!
Your logo, if correctly formed will welcome new customers to get in touch and get to know you. People are creatures of habit and are still very much attracted to shapes, images and colours. Your face distinguishes you from others, its your characteristic and a good logo design should do the same. Loyalty is definitely a big thing with your logo people will want to be proud to display it. If you want an example of this then look at any clothing brand.
For a real example lets look at JCB – (JCB Joseph Cyril Bamford Excavators Ltd) is a British multinational manufacturer of equipment for construction, agriculture, waste handling, and demolition, founded in 1945 and based in Rocester, Staffordshire, England. The word “JCB” is also often used colloquially as a generic description for mechanical diggers and excavators and now even appears in the Oxford English Dictionary, although it is still held as a trademark. JCB has now also become world leaders in workwear as well as day fashion brands. They have even been used in songs, films and books. All started from clever branding and a well recognised Logo.
Its for me, about the story where have you come from? where are you going? and why should people connect with you. Your logo should be everywhere, easily identified and recognisable so that people know it you before you tell them. Once you have done that you have nailed it.
See No Bounds has come on so much from its early days as a hobby blog, originally about my journey through paralysis. My first logo was actually a globe with a ribbon wrapped around it, Then it was just the words with a globe next to it. Now it has a real meaning, its own identity and even a name. But, the journey behind the logo is for me a real special one and something I hold dear to the ethos of the company, it has more than just an image, it has a purpose.
Let me explain to you the story, and why don’t you comment to tell us your story.
I once climbed a mountain on my hands and the video of that climb literally went viral. Of course that created great coverage for my little blog. But, it also created the keyboard warriors.
Someone decided to rip into me about how disgraceful I was and how ashamed I should be. Encouraging young disabled people to take up dangerous activities. He went on to say how is was a disgrace to the disable community. Then he said I should do something sensible like take up swimming!
Little did he know that with paralysed legs swimming was actually not that easy. Of course with the positive attention that post had received his comment was soon receiving real backlash.
My reply went like this. ” thank you so much for your comment and please accept my apologies for any discomfort I have caused you. It was never my intention to disgrace the disabled community and I will definitely take on board your feedback. Swimming is a great idea and actually swimming the English channel will be a great thing to do for my next challenge.”
This response again attracted a great deal of positive interaction and my one and only hater disappeared, never to be seen again.
And that is the real story behind the logo, an incomplete circle demonstrating that there is no boundaries. The blue is of course me swimming across the channel (this is yet to happen but you never know what the future holds)
But, if you look at the logo from a completely different angle you will see the head of a whale to represent my roots as I am from Wales.
The business has changed over the years and developed into what it is today. however, the ethos has never changed. It has not been restricted to the boundaries of expectation nor has it changed from its ethos of taking every opportunity that gets presented and make the best of it and it has definitely not fallen to its critics. What we have done is evolved, developed, and grown.
So what is the story behind your Logo? We would love to know.
If you need more help with your Logo and your Brand we have some amazing experts right here at See No Bounds who would be more than happy to help and advise as well as support and grow you company with you.
Find all you need under marketing